- Project name : We managed and optimized a Facebook Ads campaign with over ₦4.5M in ad spend, generating 210 website purchases.
- Platform : Web
- Company : Applinet Technology
- Start Date : December 01, 2025
- Duration : 24 Weeks
+234-803-713-7902
support@applinet.com.ngProject overview
Running ads is easy. Running profitable ads requires strategy, data, and continuous optimization.
Client challenges & requirements
While managing campaigns, we identified key issues:
- High Cost Per Purchase (₦21,539.08): Conversions were happening, but at a high cost.
- Inconsistent Purchase Activity: Sales were not stable over time.
- Significant Ad Spend (₦4.5M+) with Optimization Gaps: Budget was being used, but not maximized.
- Audience Fatigue: Repeated exposure led to declining engagement.
We managed and optimized a Facebook Ads campaign with over ₦4.5M in ad spend, generating 210 website purchases.
Project solution
We didn’t just run ads—we optimized the system:
1. 🎯 Audience Refinement
- Narrowed down to high-converting segments
- Introduced lookalike audiences
- Eliminated underperforming demographics
2. 🎥 Creative Optimization
- Replaced weak creatives with high-converting visuals & videos
- Focused on clear messaging and strong hooks
- Tested multiple variations (A/B testing)
3. ⚙️ Funnel Improvement
- Aligned ads with landing page experience
- Improved call-to-action clarity
- Reduced friction in the conversion process
4. 📊 Data-Driven Scaling
- Shifted budget to top-performing ad sets
- Paused underperforming campaigns early
- Optimized based on real-time performance insights
10
Million Targeted Users
14000
Sales/Supports
50
% AI Powered
70
Team Members
We managed and optimized a Facebook Ads campaign with over ₦4.5M in ad spend, generating 210 website purchases. FAQs
Here we answer the most common questions about this project.
Applinet Technology's solutions are designed to be scalable and adaptable to various business sizes and industries, allowing for seamless growth and expansion.
Yes, Applinet Technology offers comprehensive digital transformation services, helping businesses transition to digital operations and optimize their processes with technology.
Applinet Technology aims to continue innovating and expanding its reach across Africa, driving positive change and sustainable growth.
Businesses can start by contacting Applinet Technology for a consultation, where their needs will be assessed, and a tailored solution will be proposed and implemented.
Applinet Technology has been recognized for its impactful projects, successful collaborations with local and international partners, and contributions to community development and economic growth in Africa.
Yes, Applinet Technology is committed to giving back to the communities it serves through various CSR programs, focusing on education, healthcare, and environmental conservation.
The system filters anti-cultural content, fosters scholastic cultural exchange, and enhances connectedness among Africans, thereby promoting cultural preservation and instilling positive values among the youth.